How TRU Group is Transforming Business Outsourcing: Insights from CEO Ben Juson

Beyond Borders Podcast Episode 023: Overview

In this episode, we are joined by Ben Juson, the CEO and President of TRU Group, to explore the journey of how the company was established in 2020 by merging several Philippine-based BPO, IT, and Seat Leasing firms. Ben shares how TRU Group has grown into a leader in the Business Process Outsourcing (BPO) industry, with a focus on offering flexible, customized solutions to businesses seeking to enhance their operations through outsourcing.

TRU Group stands out for its commitment to diversity, creativity, and a dynamic workplace culture, which fosters personal growth and excellence among its employees. Ben delves into the company’s specialized service categories—Front Office, Back Office, and Knowledge Process Solutions—designed to help businesses manage essential customer-facing and operational tasks remotely.

Join us as we discuss how TRU Group is revolutionizing the BPO industry by focusing on flexibility, innovation, and a people-first mindset.

Guest Bio

Ben Juson’s journey is one of grit, determination, and entrepreneurial spirit. Despite not having a college degree or coming from a privileged background, Ben carved his own path to success. Starting out by working a variety of odd jobs, he eventually found his footing in the outsourcing industry. From there, his career took off, leading him to establish his own BPO firm, TRU Group, which has since become a leader in the field.

Today, Ben’s achievements extend beyond BPO. He has successfully diversified into multiple industries, including property management, information technology, marketing, and advertising. His story is a testament to the power of perseverance and innovation in building a thriving business empire from the ground up.


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